Overview
Creating a brand that blends environmental sustainability with business strategy.
Kip Environmental needed a brand that matched the forward-thinking and sustainable nature of their work. For this passion project, I wanted to introduce a brand with a futuristic and sleek feel to the sustainability space.
Problem
Sustainability consulting still faces significant adoption barriers including high costs and unadopted metrics. This means that many small businesses fail to visualize immediate financial returns or value beyond simply being compliant.
Solution
To bring this brand to life, I created an identity that feels as advanced and professional as the solutions they offer. The logo was made using a bright star symbol that represents innovative solutions, while also subtly integrating the shape of a leaf.
