Overview
Designing a modern bike brand with a vintage charm.
Kirk's Bike Shop is a passion project inspired by my friend who got me into road biking years ago. He once worked in a local shop himself, so it just felt right to make him his own.
Problem
Nowadays, most bike shops tend to fall into one of two extremes - modern and corporate stores that feel impersonal, or outdated local shops that lack care and innovation.
Solution
A brand that brings some warmth back into the bike shop scene by combining the feel of a friendly business with a modern and professional customer experience. The mark and colour palette give a fun and vintage feel, staying true to Kirk's own personality.
